Khartoum, Sudan – Technical Section
In recent years, Sudan has witnessed a cultural and artistic revival, driven in part by a new generation of creative professionals who are determined to tell authentic stories and reshape the country’s media landscape. Among these pioneers is Bahaa Eldin Khatmi, the visionary founder and CEO of Labeik Production for Artistic & Media Services, who has rapidly emerged as one of the most influential and respected figures in Sudanese media production.
Over the past several years, Khatmi has cemented his reputation as a dedicated producer and media entrepreneur, committed to elevating the quality of Sudanese artistic content and providing talented young creators with a professional platform. His flagship project, the highly praised television series Asham (عشم), has become a breakthrough in modern Sudanese drama and a major example of what is possible with strong leadership and creative integrity.
A sham has captivated audiences with its powerful storytelling, strong performances, and honest reflection of Sudanese society. From family challenges to social justice themes, the series addresses realistic issues in a way that resonates across multiple generations. The success of the first season sparked high anticipation online and opened important conversations about the future of national television content. When the second season of the series was launched, it received even higher engagement, attracting viewers not only within Sudan, but also across the wider Arab region and among the Sudanese diaspora abroad.
Under Khatmi’s direction, Labeik Production has adopted a modern approach to distribution by expanding its presence on popular digital platforms such as YouTube, TikTok and Instagram, reaching tens of thousands of viewers and making Sudanese drama more accessible than ever before. The company’s official pages continue to grow daily, which has helped raise the international visibility of Asham and strengthened the public recognition of Khatmi as a leading cultural figure.
In addition to his established success, Khatmi has announced plans to work on new television projects that showcase Sudan’s rich cultural diversity and reflect current social realities. He has also expressed a strong desire to collaborate with international partners and streaming services in order to bring Sudanese productions to a global audience.
Today, Bahaa Eldin Khatmi is widely regarded as one of the most promising and influential media producers in the region. His ongoing work with Labeik Production demonstrates his commitment to professional excellence and cultural preservation, and his growing influence on digital platforms such as TikTok confirms his growing popularity with younger audiences.
As Sudan continues to build its creative industries, figures like Khatmi play a key role in creating opportunities, amplifying local stories, and inspiring future generations of artists and content creators to follow the same path of innovation and success.
Comments
Post a Comment