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| Susan Wojcicki CEO of YouTube |
Big changes occurred at YouTube today as longtime CEO Susan Wojcicki steps down from her position.
And she leaves him to her long-time assistant, as Suzanne's profile was updated on the YouTube blog and it was announced that she was stepping down.
"I'm starting a new chapter focusing on my family, my health and the personal projects I love," said Susan, "and this is what I lost a while ago."
In addition, he will be "Neil Mohan", the new leader of YouTube, one of the old assistants of "Wjeske" who worked at Google for 15 years.
"It will be up to YouTube's new leader, Neil Mohan, to fend off TikTok," Wojcicki added.
Susan Wojcicki
She is an American businesswoman and CEO of YouTube. Suzanne's mother, educator Esther Wojcicki, is of Russian descent; She is the daughter of Stanley Wojcicki, a Polish-American professor of physics at Stanford University. Wojcicki studied History and Literature at Harvard University, graduating with honors in 1990. Subsequently, Wojcicki obtained a master's degree in economics from the University of California, Santa Cruz, in 1998. She also obtained a master's degree in business administration from the Anderson School of Management at the same university. It is noteworthy that her sister, Anne Wojcicki, was married to one of the founders of Google, Sergey Brin. In September 1998, the same month that Google was founded, its founders: Larry Page and Sergey Brin set up a company office in a garage in Menlo Park. Wojcicki was ranked among the most influential women in the world by Forbes magazine in 2011; He called her "the most important person in the advertising world" and "the most important person to hear about at Google." In 2012, Wojcicki was ranked 25th by Forbes magazine; And No. 30 in 2013 in the same list. And in 2014, it came 12th in the ranking. Wojcicki's name came in the Fortune magazine's ranking of the most influential women in the world of finance, years: 2010, 2011, 2012, 2013; In order: 43, 28, 18, 19 respectively. While Wojcicki was ranked number one in Drug magazine's 50 list. On the other hand, Wojcicki came No. 36 on the Vanity Fair list in 2013, and No. 39 on the same list in 2012. Wojcicki's experience was brought up within Google; Later to lead advertising and product analysis (Google AdWords, Google AdSense). In February 2014, Wojcicki took over the position of President of YouTube
“Susan” joined Google in 1999 as the company’s first marketing director. Before joining Google, she worked with Intel and Bain & Co. It is expected that “Susan” will add many new developments and options to YouTube. Susan served as Vice President of Product Management and Engineering at Google. Wojcicki is responsible for advertising for all Google products and for 87% of the company's revenue in 2012, which is estimated at $50 billion. Wojcicki studied history and literature at Harvard University, graduating with honors in 1990. She also earned a master's degree in economics from the University of California, Santa Cruz, in 1993, and an MBA from Anderson School of Management in 1998. Wojcicki has been called "the most important googler you'll ever hear of." ». She ranked 16th on the Forbes magazine list of “100 most powerful women in the world” in 2011. In 2012, she ranked 25th on this list. “As a woman at Google,” Susan Wojcicki says, “I try to be a good example and a role model.” to other women in the company.
In 2009, the American company Google (the Internet search giant) announced its acquisition of the Admob advertising services network for mobile phones in a deal valued at $ 750 million. Although Google already owns a system for providing mobile advertising services called DoubleClick Mobile, which it acquired after its acquisition of DoubleClick in 2008 in a deal worth $3.2 billion, the company says that the Admob network will give it more experience in the market. It is expected to grow rapidly over the next few years. The Admob network for mobile advertising services, which was founded in 2006 by the American youth Omar Hamwi in San Mateo, California, provides a market for advertisers to buy space on mobile websites. Susan Wojcicki, Vice President of Google Product Management, confirmed that advertising services on mobile phones have enormous potential as a marketing tool. She noted that although this industry is still in its early stages of development, the Admob network has already achieved exceptional progress in a very short time.
During her work at Google, Susan Wojcicki, CEO of the American Google advertising sector, said that the search engine giant's biggest innovation on the Internet over the next few years will be "search results and personalized ads." Wojcicki's comment came during a company presentation to the "Search Marketing Expo" conference on e-marketing via search engines on the Internet, in which Jack Menzel, Director of Product Management at Google, participated. Menzel said that Google is still developing new tools to manage customized search queries in addition to ad content, according to the website of the US technical magazine Computer World. When asked what to expect from the company in the next 3 to 5 years, Wojcicki cited a personal incident that helped her realize how important it is to have a "personalised" experience in Google search results. "To do that, we'll have to do some of the work we're doing now" in terms of personalizing content and "knowing our users better," the executive explained. Wojcicki described the ads as just “information,” and indicated that “Google” will very soon reach the stage where ads will become what users will want to see.
YouTube
A website that allows its users to upload videos for free, watch them live (instead of downloading), share them, comment on them, and more. It was founded on February 14, 2005 by three former PayPal employees, Chad Hurley, Steve Chen, and Judd Karim, in the city of San Bruno, and it used Adobe Flash technology to display animated clips, but now it adopts HTML5 technology. The content of the site varies between Film, TV, and music clips, as well as amateur-produced videos, among others. It is currently staffed with more than two thousand employees. In October 2006, Google announced that it had reached an agreement to purchase the site for $1.65 billion, equivalent to €1.31 billion. The site is considered a Web 2.0 site.
YouTube is an American online video sharing platform headquartered in San Bruno, California. The service, which was created in February 2005 by three former PayPal employees - Chad Hurley, Steve Chen, and Judy Karim - was bought by Google in November 2006 for US$1.65 billion and now operates as a subsidiary of the company. YouTube is the second most visited website in the world after Google search, according to Alexa Internet Rankings.
YouTube allows users to upload, view, rate, share, add to playlists, report and comment on videos, and subscribe to other users. Available content includes video clips, TV show clips, music videos, short films, documentaries, audio recordings, film clips, live broadcasts, video blogging, short original videos, and educational videos. Most content is created and uploaded by individuals, but media companies including CBS, BBC, Vevo and Hulu offer some of their material via YouTube as part of a partnership program with YouTube. Unregistered users can watch videos on the site, but cannot upload them, while registered users can upload an unlimited number of videos and add comments. Age-restricted videos are only available to registered users who confirm they are at least 18 years old.
As of May 2019, there were more than 500 hours of content uploaded to YouTube every minute and 1 billion hours of content watched on YouTube every day. YouTube and selected content creators earn advertising revenue from Google AdSense, a program that targets ads according to site content and audience. The vast majority of videos are free to watch, but there are exceptions, including paid subscription-based channels, movie rentals, as well as YouTube Music and YouTube Premium, subscription services that respectively offer premium, ad-free music streaming, and ad-free access to all Content, including exclusive content commissioned by notable people. Based on reported quarterly advertising revenue, YouTube is estimated to have $15 billion in annual revenue.
YouTube has faced criticism about aspects of its operations, including its handling of copyrighted content included in uploaded videos, its recommendation algorithms that support videos that promote conspiracy theories and falsehoods, and hosting of videos ostensibly aimed at children but containing violent or sexually suggestive content. That includes famous personalities, videos of minors garnering child-loving activities in the comment sections, and fickle policies about what types of content is eligible for ad monetization.
The American "Time" magazine chose the YouTube site on the Internet as an important person in 2006 for its role in giving the opportunity to its visitors to produce the materials that they display on the site.
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